Website Design, Ad Campaigns, Content Creation, Branding

Our role

In the process

Their humble aim to making people’s homes greener and saving some green while they do, is what makes HomeWorks Energy a success in the Bay and Empire States. Due to their effort, and in partnering with the likes of MassSave® and Energy Star®, Massachusetts has cemented its position as #1 in energy-efficiency, of all 50 states, for the past seven years.

In helping our friends at HomeWorks best explain their vision, our goal was to redefine their visual identity and tonality, infusing their charm into a new web design and a slew of print collateral and social media campaigns.

01 / Brand

Peas and carrots

Coloured for a lighter, visual diet

PMS 2300

#A7C041

PMS 2300/12

#FAF6E7

PMS 1645

#ED6B40

PMS 7684

#325E9E

PMS 7684/52

#98A7CB

PMS 416

#7C7F75

As part of the HomeWorks brand refresh, we were tasked with breathing life into their logo and honing in on a more-refined colour scheme. Taking inspiration from the brilliant landscape of life in the North East, we adapted simple imagery and tones for the visual brand.

Settling on a subtle green base to tie the environmental theme together, we fondly named the palette “Peas and Carrots.”

02 / UX Design

Intelligent Design

Through rigorous testing

✖

Per any of our user-interface projects, the HomeWorks Energy website UI began with a lightweight wireframe. Knowing a majority of users will be coming from a mobile device, we prioritised it in our designs, ensuring we had a strong, easy-to-navigate prototype.

Free illustration texture we designed, to add some punch

Illustration board, Vulcan Creative agency Boston made

What is creative agency without silly illustrations like this one of a heating and cooling unit

Illustration art to see thank you to our Boston client

03 / Iconography

Bits and bobs

A crisp, custom icon set was made in-house to pair with the brand refresh. We crafted these in an effort to convey simplicity while preserving a sense of balance throughout the forms. This allowed for a uniform, multi-medium implementation.

04 / Web Design

Lean and green

Pixel-perfect, with a sheen

The HomeWorks website UI was grafted from the well-spring of the vulcanised brand. This lead to bold, organic shapes and warm, nostalgic imagery. UX flows were deeply studied, ensuring swift access to important extremities of the app – all while keeping copy concise for breezy reads.

Animation was used to both guide and amuse the user; clean dissolves uncover visuals and quaint MA scenery nestles up to the footer.