Pattern vector illustration free for our client's use

It’s now easy

being green

HomeWorks Energy

Website Design, Ad Campaigns, Content Creation, Branding

Our role

In the process

Their humble aim to making people’s homes greener and saving some green while they do, is what makes HomeWorks Energy a success in the Bay and Empire States. Due to their effort, and in partnering with the likes of MassSave® and Energy Star®, Massachusetts has cemented its position as #1 in energy-efficiency, of all 50 states, for the past seven years.

In helping our friends at HomeWorks best explain their vision, our goal was to redefine their visual identity and tonality, infusing their charm into a new web design and a slew of print collateral and social media campaigns.

01 / Brand
Peas and carrots
Coloured for a lighter, visual diet

PMS 2300

#A7C041

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#FAF6E7

PMS 1645

#ED6B40

PMS 7684

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As part of the HomeWorks brand refresh, we were tasked with breathing life into their logo and honing in on a more-refined colour scheme. Taking inspiration from the brilliant landscape of life in the North East, we adapted simple imagery and tones for the visual brand.

Settling on a subtle green base to tie the environmental theme together, we fondly named the palette “Peas and Carrots.”

02 / UX Design
Intelligent Design
Through rigorous testing
23:08
dev.homeworksenergy.com
✖

Per any of our user-interface projects, the HomeWorks Energy website UI began with a lightweight wireframe. Knowing a majority of users will be coming from a mobile device, we prioritised it in our designs, ensuring we had a strong, easy-to-navigate prototype.

Free illustration texture we designed, to add some punchIllustration board, Vulcan Creative agency Boston madeWhat is creative agency without silly illustrations like this one of a heating and cooling unitIllustration art to see thank you to our Boston client
03 / Iconography
Bits and bobs

A crisp, custom icon set was made in-house to pair with the brand refresh. We crafted these in an effort to convey simplicity while preserving a sense of balance throughout the forms. This allowed for a uniform, multi-medium implementation.

Icon free of clutter, created to help brand synergyMobile scale of icon for website design
04 / Web Design
Lean and green
Pixel-perfect, with a sheen

The HomeWorks website UI was grafted from the well-spring of the vulcanised brand. This lead to bold, organic shapes and warm, nostalgic imagery. UX flows were deeply studied, ensuring swift access to important extremities of the app – all while keeping copy concise for breezy reads.

Animation was used to both guide and amuse the user; clean dissolves uncover visuals and quaint MA scenery nestles up to the footer.

Wireframe for apps derived Home view design
Smallest smartphone website design
Best brand develpment packed into an iOS design
Awards winning website app design, in NH
Advertising agency digital app design on Android
Mobile app design, highlighting brand narrative
05 / Webapp Design
HVAC Configurator
Get a custom quote for your home, from home

The HomeWorks website UI was grafted from the well-spring of the vulcanised brand. This lead to bold, organic shapes and warm, nostalgic imagery. UX flows were deeply studied, ensuring swift access to important extremities of the app – all while keeping copy concise for breezy reads.

Website design inspiration, from this green energy app
Our marketing companies in Portsmouth NH worked on this website design
iPhone app develop still, for help with energy
App developers near me designed this app concept
Poster design ideas for our green energy companies

I really like the design work you guys do. It’s good.

-Max Veggeberg. Founder, HomeWorks Energy

Animation CSS basis, from our internet marketing agency
06 / Related Projects
Real-estate mogul portrait, captured in our toy design

I’d like to

buy the world

Tom Ferry
3D modelling of design for New England shed company

Build your

dream shed

Wards Sheds

Hi there

How’s your day?

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Reach us at hi@vulcanca.com
+1 866.885.2250  •  newbiz@vulcanca.com
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