Random shape to help break-up the website design

Photo of our client, by our creative agency in Los Angeles, behind the rise

I’d like to

buy the world

TomFerry On-Demand

Website Design, Technology, Content Creation, DOOH

Learn

On a global platform

In our modern world of self-educated entrepreneurs, finding and consuming quality content is key. This holds particularly true for real-estate professionals. They thrive on their ability to swiftly and effectively connect with their customer base.

Tom Ferry, the world’s most renown real-estate sales coach, personally asked us about how he can grow into the digital space. From this, we invented the TF On-Demand platform – a hub for watching live/on-demand classes. We developed this experience with custom players, payment handling, Salesforce integration, and analytics. This resulted on a $16m profit for our client, within the first week of operation.

01 / The Challenge

Even app design needs variety, so here's a shape

By (ui) design

How we iterate to educate

Our first step in designing the application, was to analyse the current brand, and best figure how we could adapt our process to it. This meant we needed to work in both an aesthetically-pleasing and functionally practical manner – delivering on-brand, easy to understand materials.

The colour palette being a fixed element played a huge role in this. It grounded our decision making, but allowed us to experiment with layout, shape, and texture, to help lead the eye.

Website design ecommerce setup, on desktop

Desktop shot of our client's website to design

Another lovely shape used to keep the website design modern

02 / Pepper Player

Millions of views

With a DASH of Pepper

We created and open-sourced a custom, adaptable player, named Pepper. Under the surface, it is one of the few players to fully-implement the MPEG-DASH protocol in a production setting, streaming to millions of concurrent users.

Auto-quality adaptation

Like other top-tier streaming platforms, quality dynamically adjusts, to speed.

Lightweight (only 10KB)

It's the world’s smallest MPEG-DASH player, weighing less than 1/100th of Google’s.

Client-side conversion

The player transcodes movie data in real-time on the client, to reduce overhead costs.

03 / App Design

Live or on-demand

Tom Ferry’s goal was realised, in using the platform to stream both live events, as well as pre-recorded online courses. The On-Demand platform grossed nearly $16m in revenue in the first operational week.

Udemy app design UI from our 2018 launch of the app

04 / Analytics

Live demand

Real-time states on big data

To help empower Tom Ferry’s Q/A and Content Creation teams, we created a custom dashboard. This tool was used to measure critical video analytics, across their global client network, manage inline advertisements, and provide support.

Ultimately, the tool proved indespensable to all parties involved, allowing for far greater insight than ever before.

More shapes, to keep our site design in shape

Custom analytics dashboard design for our app

App design UI for SEO metrics of the PPV live streaming

This is a group that is so experienced, that is so professional, that really understands the whole edumatainment side of our business. If you’re an event coordinator or you’re a C-level executive and you know how boring your stuff can be... Check ‘em out.

-Tom Ferry. President, Tom Ferry International

05 / Related Projects