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As part of the HomeWorks brand refresh, we were tasked with breathing life into their logo and honing in on a more-refined colour scheme. Taking inspiration from the brilliant landscape of life in the North East, we adapted simple imagery and tones for the visual brand.
Settling on a subtle green base to tie the environmental theme together, we fondly named the palette “Peas and Carrots.”
Per any of our user-interface projects, the HomeWorks Energy website UI began with a lightweight wireframe. Knowing a majority of users will be coming from a mobile device, we prioritised it in our designs, ensuring we had a strong, easy-to-navigate prototype.
A crisp, custom icon set was made in-house to pair with the brand refresh. We crafted these in an effort to convey simplicity while preserving a sense of balance throughout the forms. This allowed for a uniform, multi-medium implementation.
The HomeWorks website UI was grafted from the well-spring of the vulcanised brand. This lead to bold, organic shapes and warm, nostalgic imagery. UX flows were deeply studied, ensuring swift access to important extremities of the app – all while keeping copy concise for breezy reads.
Animation was used to both guide and amuse the user; clean dissolves uncover visuals and quaint MA scenery nestles up to the footer.
The HomeWorks website UI was grafted from the well-spring of the vulcanised brand. This lead to bold, organic shapes and warm, nostalgic imagery. UX flows were deeply studied, ensuring swift access to important extremities of the app – all while keeping copy concise for breezy reads.
I really like the design work you guys do. It’s good.
-Max Veggeberg. Founder, HomeWorks Energy